Visual Education
The shape of creativity
Project overview
Visual Education is an online learning platform for visual artists, offering everything from pre-recorded tutorials to live classes across photography, video, CGI and post-production. We were tasked with creating an identity that could speak to a diverse creative community while bringing a broad range of disciplines together under one simple, recognisable brand.
Strategy
Our approach was to strip creativity back to its most fundamental components. Rather than trying to represent every discipline individually, we built the identity around the basic shapes from which almost anything can be created. This gave Visual Education a simple visual idea with almost limitless possibilities, balancing consistency with the freedom to experiment.
Brand Identity
Project details
A square, circle and triangle form the foundations of the identity, combining to create the VE marque alongside a series of satellite shapes that can move, shift and interact. These elements became a flexible toolkit, allowing compositions to change across applications, frame imagery and move naturally between two and three dimensions.
Colour adds another layer of creative freedom, with a broad palette of gradients and solid colours allowing the identity to shift in character without losing recognition. Rather than prescribing every application, we created a system designed to be played with. Visual Education’s team then used those building blocks to develop and code their own website, giving them an identity they could continue to adapt and evolve.
“We wanted to give Visual Education a brand they could make their own. Something simple at its core, but with enough freedom to keep creating, experimenting and evolving.”
Al Mitchell - Creative Director
