iO‑CO
Superhuman future
Project overview
iO-CO is a science led venture studio focused on turning deep research into real world impact. Our brief was to create a brand and digital presence that felt credible, progressive and precise, while remaining human in tone and accessible in its delivery. The result needed to support complex ideas without overwhelming them, allowing clarity and confidence to lead.
Strategy
The strategy centred on restraint. Rather than over explain or decorate, we focused on creating a calm and confident framework that allowed iO-CO’s work to speak for itself. A minimal system built on clarity, rhythm and balance ensured the brand felt considered and future facing, while subtle depth, texture and contrast introduced a sense of curiosity and momentum.
Brand Strategy
Brand Identity
Brand Activation
Project details
The visual identity is clean and exacting, anchored by a simple yet quirky logotype "Swiza" paired with "Helvetica Now" to feel timeless and robust across physical and digital applications. Typography, spacing and composition were carefully considered to create a sense of precision, while supporting visual elements add flexibility and movement without introducing noise.
The website brings the brand to life through a composed and immersive digital experience. Content, motion and layout work together to communicate complex scientific ideas with clarity, creating a space that feels both rigorous and approachable. Every interaction is designed to reinforce trust, focus and intent.
A project defined by curiosity and innovation. Clean and clinical, without losing sense of wonder and discovery that makes iO-COso unique.
Luke Vidamour - Partner
