YourQS
Expert Quantity Surveying at your fingertips.
Project overview
A robust and considered brand project that is reflective of the quality of the Quantity Surveying service it represents. YourQS is geared towards the budget-retail market, using a unique process-driven approach to reduce extraneous expense. Potting Shed began from the ground up with nomenclature, moving swiftly on to brand design and visual language for social media.
Project details
The brand is bold, contemporary, and legible. The stencil style type was chosen to emphasise the idea of a whole made up of multiple component parts. The outside edge of the letter Y helps form an icon of a house's gable end, which can be seen as flat or three-dimensional. Furthermore, there is a secondary symbol within the Q that references both a magnifying glass (and the associated references to close scrutiny and a detail-focused approach) and a target within (and the associated reference to goal orientation).
These three simple concepts immediately connect the viewer to the service offering in a legible and concise way. The high-contrast orange (a subtle nod to the owner’s nationality, referencing the Irish flag) keeps the brand fresh and vibrant whilst still appropriate to the construction industry.
Using clean, crisp geometry, the StyleScape was developed to inspire a themed look that fits within the desired budget-retail bracket while alluding to the complex mathematics and intelligent measurements behind the service.
Approachable yet professional, the StyleScape offered ample scope to develop a wide variety of visual solutions across a range of media while maintaining modest costs.
Putting this style into practice for the Social Media Toolkit led to a distinct suite of solutions that helped categorise content themes in both flexible and cohesive ways.
