Wild Circle
Born to be Wild
Project overview
Wild Circle is an outdoor learning and therapeutic practice focused on helping people reconnect with nature through shared experience, bushcraft, Forest School activities, and wellbeing-led programmes. Working with schools, families, community groups, and organisations across Jersey, sessions combine practical outdoor skills with therapeutic and reflective experiences designed to build confidence, connection, and resilience. We created a complete identity system that captures that balance between adventure, wellbeing, and community through a visual language that feels warm, recognisable, and rooted in the outdoors.
Project details
We built the identity around the idea of connection. A circular emblem, formed from illustrated natural elements including wildlife, shelter, fire, weather, and landscape, creates a symbol that feels familiar without needing explanation.
Inspired by outdoor culture, camp badges, field guides, and handcrafted equipment, the system was designed to feel approachable and tactile rather than polished or corporate. Alongside the identity, we developed a flexible visual language intended to work naturally across clothing, printed materials, signage, outdoor equipment, and digital platforms.
Wild Circle’s programmes range from relaxed bushcraft and nature connection sessions to structured therapeutic interventions delivered over extended periods. We needed to reflect that breadth in the brand system itself. The identity was designed to scale easily across embroidered patches, enamel pins, educational resources, merchandise, and environmental graphics while remaining instantly recognisable in every setting. The result is a brand that feels practical, optimistic, and deeply connected to the environment and people it exists to support.
