RPNA
Transforming with Clarity
Project overview
RPNA, based in Cambridge, specialises in designing and delivering programmes that enable businesses to achieve sustainable transformation. By equipping leaders and teams with the tools to drive change, RPNA helps organisations reduce costs and improve performance. They approached us to create a brand that would reflect their expertise and communicate a clear, confident message of growth, innovation and momentum.
Project details
The identity centres on a butterfly icon formed by two intersecting chevrons, paired with clean and approachable typography. The butterfly symbolises clarity, lightness of touch and transformation, while the chevrons provide a subtle reference to direction and guidance. These elements also double as versatile wayfinding devices, giving the brand both symbolic depth and functional application. A wider visual language, inspired by origami forms, reinforces ideas of precision, balance and progress.
