Robus
A lovely bunch
Project overview
Robus is a thriving twenty-five-member, tri-jurisdictional, independent insurance management, fiduciary and financial advisory group. The Robus team approached us seeking a new brand, creative, and digital solution to redefine the look and feel of their organisation.
Project details
The execution of Robus's new creative direction has two distinct feels: bright and quirky for advertising, promotion, and communications and sleek black-on-black for one-to-one client engagements.
“We believe that by gaining a deep understanding of our clients’ businesses, we can support them, allowing them to prosper and grow. We believe that a deep understanding of our clients’ businesses is achieved through collaboration and trust. We believe that our independence and innovative attitude are key to converting ‘clients’ into ‘partners’.”
Robus's statement of belief was key in guiding us toward their visual language and campaign identity. Understand Partnerships, Support Innovation, and Deliver Success: create a narrative that starts with relationships and ends with results through collaboration and trust. The colour palette and subject matter reinforce these messages by highlighting an appetite for discovery, creativity, and dialogue.
