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Project details
The protagonist is the app, which can be used by trainers and individuals together to monitor and fulfil training goals. We ended up providing a suite of identitites that could be versatile enough to turn to a range of spin off products, including supplements and clothing. The carrier was ‘PT’ whilst defining each sector with a sub line that graphically matched the parent brand. We were then subsequently asked to produce names, brands and label designs for a selection of workout proteins for men and women. We included some nice shiny foils in the labels to bring out the quality nature of the product. Enjoy and I am sure many of you out there would enjoy the app and its offerings, so check it out.

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