Pinnacle Trustees Limited

Pinnacle came to us to refine and realign their existing brand. We softened the aggressive structures within the old brand whilst adding weight and consistency to the design. The result was a more approachable and legible form. The brand is given a further sense of play with the elevated dot over the letter i, pushing the idea of a high point or pinnacle. This device was then used throughout the brand rollout, both online and offline. Online, the site employed a vivid palette of colours to unify a somewhat disparate collection of images chosen to convey ideas of reaching a pinnacle of achievement, distance, or physical altitude, with the elevated dot highlighting that point each time. This is a brand with clarity at its heart but a smile on its face. Reliable and strong yet welcoming to clients and consumers.