Neuro Diversity Jersey

Neuro-Diversity is the recent term for all aspects of ‘The Spectrum’ of neurological differences, such as Autism, ADHD, Dyspraxia, Dyscalculia, Dyslexia and Tourette's. The studio has close ties to this topic and therefore chose to support Jonathan Channing in producing communication work for his new initiative, NeuroDiversity Jersey. 

Jonathan, who is autistic himself, is incredibly prolific in Jersey as the voice of autism, supported by his love of coding. His entrepreneurial spirit, combined with his advocacy for promoting the value proposition people who think and process information differently bring to both society and the workplace meant we were humbled to work with him. Having also taken on illustrator Michael Ferns for an internship, we felt the fire in our belly to support this arena.

The brand icon represents the beautifully diverse human brain in a single overarching circle. However, the main circle is built from six separate spheres that define the main recognised neurological differences: ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia and Tourette's. This painted the larger picture of NeuroDiversity: that everyone is part of the same circle and is entitled to be their own kind of normal. Due to the intricate nature of the icon, the colour palette was refined to one colour - Electric Blue. This echoes the bright and exciting future of ND people in a world that is evolving to see these differences as positives, rather than negatives.