Project details
With a somewhat Scandinavian feel, the brand uses clean, well-considered typography alongside a muted palette and vibrant accent highlights. There is a sense of modern craft, where every line and texture is carefully considered. How things are presented is just as important as what is printed, and the brand's lines and the marque itself are employed as a structural form, holding images and framing content.
The business cards carry the visual themes and core values through to the physical product. Courtesy of G . F Smith Papers, one side is a Neenah concrete-coloured paper that uses 30% post-consumer fibres and sustainable raw materials, while the other, Gmund Bier Bock brown, is textured with chlorine-free pulp and spent brewers' grain. Both papers create a tactility with an environmental tilt, and are finished with simple white ink, embossing and a clear foil for the topography and logo.
Flexibility in the visual language allows plenty of room for iteration and varied design as seen across all the collateral. From brochureware to pull-ups, the scope for considered craft is endless.
