Garenne Group
Structuring Construction
Project overview
The Garenne Group is ever-present in Channel Islands life and commerce. With a long tradition of investment in local construction they employ over 950 people in Jersey, Guernsey and the UK. The challenge here was to bring the 10 different businesses under the Garenne umbrella into a coherent and structured framework.
Project details
Stage one tackled the parent brand by creating intertwining Gs that grow outward in opposing directions. A sturdy, no-nonsense identity that speaks of practicality, clarity, efficiency and a sense of direction and purpose. Because the brand needed to be legible from the smallest sizes on business cards to the largest on buildings, we paid close attention to weight and spacing across scales. The next stage was to bring all the brands together under a single online platform that could allow them all individuality while maintaining the appearance of the group.
Our tailored digital solution provides a unified approach to a diverse family of brands and portfolios. By creating a bespoke website framework, we have given each business ownership and freedom while ensuring Garenne's quality and consistency run throughout. The portfolio pages across these websites are particularly notable for their full-width images and easy-to-browse navigation across all devices and screen sizes.
