# The Potting Shed

> The Potting Shed is a creative design, advertising, brand and digital studio based in
> Jersey and Guernsey (Channel Islands), working with clients worldwide. We help leaders
> and challenger brands grow through three pillars — brand strategy, brand identity and
> brand activation — spanning positioning, visual identity, tone of voice, websites, UI/UX,
> campaigns and digital. Our approach is strategy-led and human-centred: understand deeply,
> craft carefully, deliver precisely, and build brands that last beyond trends.

## Key pages
- [Work](https://www.pottingshed.com/portfolio): Selected case studies across brand strategy, identity and activation.
- [Process](https://www.pottingshed.com/process): How we work, from discovery through to delivery.
- [Studio](https://www.pottingshed.com/studio): Who we are — the team, values and story behind the studio.
- [Journal](https://www.pottingshed.com/journal): Articles and our "Shed Sessions" interview series on brand, design and business.
- [Contact](https://www.pottingshed.com/contact): Start a project or book a call.

## Selected work
- [iO-CO — Superhuman Future](https://www.pottingshed.com/portfolio/io-co/superhuman-future): Brand, visual identity and website for a science-led venture studio — calm, precise and human-centred.
- [CloudFirst — Cloud Nine](https://www.pottingshed.com/portfolio/cloudfirst/cloud-nine): Work for a managed cloud services firm simplifying complex technology for business growth.
- [Jersey Opera House — Sing for Supper](https://www.pottingshed.com/portfolio/jersey-opera-house/sing-for-supper): A refreshed brand celebrating the creative heritage of a reawakening Jersey institution.
- [Bank Aston — Offshore Future](https://www.pottingshed.com/portfolio/bank-aston/offshore-future): A refined identity, digital experience and launch campaign for a modern offshore banking brand built on clarity and trust.
- [Fort Group — Food for Fort](https://www.pottingshed.com/portfolio/fort-group/food-for-fort): A brand built to amplify the strength already in the Fort name.

## Recent journal articles
- [Shed Sessions: Nat Whitty](https://www.pottingshed.com/journal/shed-sessions-nat-whitty-2)
- [Shed Sessions: Scarlett Mauger](https://www.pottingshed.com/journal/shed-sessions-scarlett-mauger)
- [Shed Sessions: Emily Devon](https://www.pottingshed.com/journal/shed-sessions-emily-devon)

## AI agent access (MCP)
This site is powered by Wix and supports the Model Context Protocol (MCP) for agentic AI
access. Agents can connect directly to retrieve live, up-to-date content — no scraping required.
- Site MCP endpoint: https://www.pottingshed.com/_api/mcp
- Wix MCP docs: https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp

### What agents can do
- Get business details (contact, location)
- Discover the services on offer
- Ask questions and get answers without browsing the site
- Start an enquiry and be directed to the site to complete it

## Notes
- Studio based in Jersey and Guernsey, Channel Islands; clients worldwide.
- Only public information is available; no authentication required for the MCP endpoint.
- Content is live and kept up to date.
- Agents can call `tools/list` to discover the current MCP tools and their parameters.