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PottingShed

PottingShed

Shell Suits

30 January 2013

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Shell Suits

Respected structural and civil engineers Campbell & Bloese approached TPS MD Jay after he had given an industry talk on the importance of brand.

Inspired by Jay's example of Wollf Ollins 1970s hummingbird design for construction giants Bovis (as a way of taking an abstract organic identity that broke away from the obvious heavy handed associations with construction) we were asked to help them as they rebranded in the abbreviated form of CBL.

We had to create a brand that talked of structure and form as well as beauty and empathy. Our solution was a delicately structured shell icon and monolined type setting with the striking black and white palatte putting all focus on the simplicity and elegance of the structure itself.

Testimonials

     "Potting Shed took the time to understand the product and our purpose and created a clean, fun and fresh look which our clients comment on regularly. They then took the brand and product to the next level for us by creating our product video and website, and the storyboard and visual process that the team created really brought it to life."

Jenny Winspear

Jenny Winspear

COO Anova

     "We worked alongside Potting Shed to create an identity that embodies who we are, and why we do what we do. These projects have contributed to a more connected team who believe in our organisation at a deep level. When your people believe in what you do and take ownership over their culture and workplace, growth is the natural outcome."

Jim Gilligan

Jim Gilligan

CEO Carey Group

    "Potting Shed responded quickly and sensitively to our brief, helping us find a tone of voice we're genuinely proud of. Their promptness and understanding made a real difference – 10/10 for quality, service, and value."

Jay Goss

Jay Goss

Bank Aston

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