Shed Sessions: Ed Prow

Even though your daily work schedule is non-linear and unpredictable, can you describe what you do from a ‘bigger picture’ perspective?

In many ways, I am the most variable member in the Shed team. My days are full of meetings, many of which are strategic with clients and prospects; more often than not you will find me meeting some incredible founders and changing the world, as part of our sister brand TEKEX! Ultimately, all of the work I do is centred around continuing to position our global studio in the right way, amongst the right people.

You’ve seen Potting Shed grow and evolve from the very beginning. What’s been the most rewarding part of the journey?

Hands down, it’s the evolution of our team as characters; it astounds me every day how lucky we are as a business to have such talent on the mission. The proudest thing in our business is the cultural backdrop to our business and how that has, and continues to, successfully drive the very best to join us in building a portfolio and client base that makes a huge impact and fulfils our creative souls.

When you find some free time outside of your busy schedule, what’s your ideal way to spend it?

The VERY easy answer is exploring with my son and family, from rockpooling to paddle boarding, discovering new creatures in our beautiful islands. The things for me are a little bit of surfing and, now, triathlon training - it always allows flow state and wellness!

Alongside Potting Shed, you’re also the Founder of TEKEX. What can we expect to see happening in the TEKEX network over the next few months?

TEKEX is in a perpetual state of evolution. In many ways it’s more of the same - accelerating founders, producing a safe space for innovation and innovators to flourish. But, more importantly, we are now seeing some real momentum in achieving a dedicated funding vehicle for TEKEX, which will change the game.

If you could give some words of encouragement to a young, entrepreneurial spirit; what would you say?

Stoicism is key. For me, remaining resilient, focused and measured at all times is the key to achieving success, even though it can be hard at times. With so much in front of you, it is easy to become overwhelmed, but finding tools to manage this will mean better decisions in the face of chaos!

You’re hosting a dinner party and have 6 seats to fill. You can invite anyone… who would you pick?

My late father - he was the artist in ‘creating the vibe’. Bowie. Gervais. Scarlett Johansson. Al Pacino. Barry from EastEnders.

What's the key to managing all the different hats you wear without losing focus?

There is no key really; part of the success of multi-hat wearing is the chaos…within reason, of course. The most important thing is self-awareness.

And, to round off this interview, what’s the best thing about building a business, in your opinion?

The wins, and what it means to all the people involved in those wins.