
PottingShed
On Cloud Nine...
29 January 2013

With an ever growing recognition in Jersey our design services are being called upon from our sister isle.
A dynamic new company, Calligo, specialising in cloud services were recommended our services from Infuse Internet. The logo had to confidently step out from it's very mundane competitors as a vibrant, young and purposeful brand. We decided to be quite playful in our treatment to inject a personality and point of interest.
The design communicates a very literal description of Calligo’s business, with the arrows created by the two “l”s showing the exchange of information to and from the cloud above the logotype. In it's simplicity it is a directional tool for the client whilst not sacrificing aesthetics in many IT brands.
The colours are sympathetic and lively supporting a sense of movement and freshness from the icon. A dynamic brand and don't worry no blue sky thinking!

Testimonials
"Potting Shed took the time to understand the product and our purpose and created a clean, fun and fresh look which our clients comment on regularly. They then took the brand and product to the next level for us by creating our product video and website, and the storyboard and visual process that the team created really brought it to life."

Jenny Winspear
COO Anova
"We worked alongside Potting Shed to create an identity that embodies who we are, and why we do what we do. These projects have contributed to a more connected team who believe in our organisation at a deep level. When your people believe in what you do and take ownership over their culture and workplace, growth is the natural outcome."

Jim Gilligan
CEO Carey Group
"Potting Shed responded quickly and sensitively to our brief, helping us find a tone of voice we're genuinely proud of. Their promptness and understanding made a real difference – 10/10 for quality, service, and value."

Jay Goss
Bank Aston