
PottingShed
No, Milkman's Wallet is Not a Euphemism
30 January 2013

The Milkman's wallet is so called because it was traditionally used by UK milkmen to collect payment and hold paperwork.
It is also sometimes referred to as a magic wallet, which we think is probably a better name as how it works is utterly baffling ... quite possibly the work of the devil. This however was the solution we came up with for the brief we were given for the Guernsey Mint. The Mint has two trading arms, Guernsey Mint Bullion and Guernsey Mint Refined, precious metal and commodity investments.
Guernsey Mint needed a dynamic way to showcase both businesses seperately but simultaneously. For a small brochure this one has been a long time in the making and showcases this incredible company in the light it deserves to be. As well as the usual shots of spreads we've included a little animation to explain how this thing works, it still confuses the hell out of me!
Testimonials
"Potting Shed took the time to understand the product and our purpose and created a clean, fun and fresh look which our clients comment on regularly. They then took the brand and product to the next level for us by creating our product video and website, and the storyboard and visual process that the team created really brought it to life."

Jenny Winspear
COO Anova
"We worked alongside Potting Shed to create an identity that embodies who we are, and why we do what we do. These projects have contributed to a more connected team who believe in our organisation at a deep level. When your people believe in what you do and take ownership over their culture and workplace, growth is the natural outcome."

Jim Gilligan
CEO Carey Group
"Potting Shed responded quickly and sensitively to our brief, helping us find a tone of voice we're genuinely proud of. Their promptness and understanding made a real difference – 10/10 for quality, service, and value."

Jay Goss
Bank Aston