PottingShed
I Start
5 April 2016
Every now and again work we produce doesn’t get the chance to see the light of day, so we thought we would show you one we are very proud of. I-Start was a brand identity to promote digital businesses to start up here with government support.
Unusually we started from animation backwards. The brand clearly had to convey its business arena (i.e. digital), be vibrant in representing the environment of ‘doing business in Jersey’ whilst ultimately dynamic.
The animation of the ident came first and we ended up developing an entire bespoke pixelated typeface to use on all communications. The animation begins with a single pixel of an idea and grows to generate the entire supporting brand of I-Start.
We then exercised the extent of which the brand could be taken with its bespoke built typeface.
Testimonials
"Potting Shed took the time to understand the product and our purpose and created a clean, fun and fresh look which our clients comment on regularly. They then took the brand and product to the next level for us by creating our product video and website, and the storyboard and visual process that the team created really brought it to life."
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Jenny Winspear
COO Anova
"We worked alongside Potting Shed to create an identity that embodies who we are, and why we do what we do. These projects have contributed to a more connected team who believe in our organisation at a deep level. When your people believe in what you do and take ownership over their culture and workplace, growth is the natural outcome."
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Jim Gilligan
CEO Carey Group
"Potting Shed responded quickly and sensitively to our brief, helping us find a tone of voice we're genuinely proud of. Their promptness and understanding made a real difference – 10/10 for quality, service, and value."
Jay Goss
Bank Aston