“Your brand is what other people say about you when you're not in the room”. Jeff Bezos - Amazon Founder

In the run up to the Citywealth Awards, conversations will have been had to decide which companies are nominated for Brand of the year. If there was ever a time for brand work to be analysed and honestly dissected – that was the room the conversation happened in.

Our recent rebrand of Carey, has seen it cemented in the 2019 shortlist. Other nominees include headline acts like Deloitte, RBC Wealth Management & Rothschild. Carey may be in open water, but are by no means out of their depth.

Defining themselves by their values first, and services second, is a true reflection of the way they operate. This honesty instigated our healthy approach to the brand creation.

As Managing Director Jim Gilligan explains - “The new Carey brand represents who we are today, as a business, and speaks to the unique culture among our team of 60 people and to the distinctive approach we take towards developing client relationships.”

A brand is the overall experience of the client. Its role? To distinguish itself from rivals from the eyes of the client. Well this time, Carey have been distinguished by the prestigious Citywealth International Financial Centre Awards – and The Potting Shed would like to be the first to congratulate them.