PottingShed
Artistic License
28 January 2013
Friend, client, entrepreneur, Schroders employee and all-round, creative whirlwind, Genevieve Langford commissioned The Potting Shed to update The Gallery's brand that is now nearly three years old.
The evolution has extended the fun nature of her business whilst adding a more professional dimension. The first element of collateral we have produced with this new direction is her set of business cards.
Variety and creativity were the key elements to her brief, in keeping with the four main faces of The Gallery. The protagonist of the brand is the magenta, which we developed and introduced a set of four intricate illustrations that work within the new brand direction.
We had a few options with regards to the print. We opted with GF Smith, Colorplan range, which forges the recycled board effect immaculately.
The resulting cards are creative / beautiful / random and tactile and fitting for The Gallery and Genevieve.
Testimonials
"Potting Shed took the time to understand the product and our purpose and created a clean, fun and fresh look which our clients comment on regularly. They then took the brand and product to the next level for us by creating our product video and website, and the storyboard and visual process that the team created really brought it to life."
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Jenny Winspear
COO Anova
"We worked alongside Potting Shed to create an identity that embodies who we are, and why we do what we do. These projects have contributed to a more connected team who believe in our organisation at a deep level. When your people believe in what you do and take ownership over their culture and workplace, growth is the natural outcome."
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Jim Gilligan
CEO Carey Group
"Potting Shed responded quickly and sensitively to our brief, helping us find a tone of voice we're genuinely proud of. Their promptness and understanding made a real difference – 10/10 for quality, service, and value."
Jay Goss
Bank Aston