PottingShed
Affinity Online
29 January 2013
There seems to be a particular form and function to which corporate websites adhere to.
When Affinity asked us not to look at those but rather focus on fashion / design and architectural online examples suddenly round the studio all that could be heard was...
I haven't got much work on I could take that on...
yeah me too...
I haven't designed a website in ages.
And here, we are proud to say, is the resulting site: www.affinitypw.com
Their icon is hero and all information can be found neatly and uniformly typeset round the icon as if acting like an information compass for viewers as it smoothly glides around the copy. It is punchy and to the point cutting through unnecessary information and giving readers an interesting, inquisitive and enjoyable usability without over convolutional functionality.
Thanks again to Affinity for once again pushing our creativity in another medium with the help of James Aitchison of Infuse Internet in Jersey who coded this challenging site.
Testimonials
"Potting Shed took the time to understand the product and our purpose and created a clean, fun and fresh look which our clients comment on regularly. They then took the brand and product to the next level for us by creating our product video and website, and the storyboard and visual process that the team created really brought it to life."
.jpg)
Jenny Winspear
COO Anova
"We worked alongside Potting Shed to create an identity that embodies who we are, and why we do what we do. These projects have contributed to a more connected team who believe in our organisation at a deep level. When your people believe in what you do and take ownership over their culture and workplace, growth is the natural outcome."
.jpg)
Jim Gilligan
CEO Carey Group
"Potting Shed responded quickly and sensitively to our brief, helping us find a tone of voice we're genuinely proud of. Their promptness and understanding made a real difference – 10/10 for quality, service, and value."
Jay Goss
Bank Aston